press Music Weekhttps://www.musicweek.com/brands/read/simpatico-consultancy-launches-to-shake-up-brand-partnerships-in-music/086394The Drumhttps://www.thedrum.com/news/2017/02/10/the-golden-rules-music-brand-partnerships-according-atcs-gary-cohenBBChttps://www.bbc.com/news/entertainment-arts-47747495campaigncampaign article